How it works
Plain English.
Visible progress.
A short assessment, a bounded finish line, visible progress, and a handoff that does not make you dependent on us.
The engagement flow
Every step should answer a founder question.
What is broken? Is this the right help? What does done mean? What is happening now? Can I keep going after handoff?
- 01
Tell us where the app is
The Ship Readiness Audit asks what you built, what real users can do, where you are stuck, and whether the app is already live. No technical vocabulary required.
A useful first signal
- 02
Choose the right engagement
We review the evidence and route you to Ship, Build & Ship, or Rescue. If the app is not ready for our process, we say that before proposing work.
A clear fit decision
- 03
Agree on Shipped
We walk the customer journey, identify the real blockers, and write the definition of done in outcomes you can test—not tasks you have to take on faith.
A bounded scope and range
- 04
Work in a visible order
The app moves through the relevant Ship Framework stages. You see what changed, why it matters to customers, and what remains before launch.
Progress without prompt roulette
- 05
Launch and hand back control
We verify the live journey, show you the recovery path, and hand over the product map and Ship Workspace so the next release is safer than the last.
A product you can keep owning
What we need from you
Customer truth beats technical fluency.
You do not need to explain how the app works internally. You do need to explain who it is for, what useful result they expect, what you have seen happen, and which trade-offs matter to the business.
Why we work this way →Your next move
Find the shortest path from stuck to shipped.
The Ship Readiness Audit takes a few minutes. We’ll use it to identify the real blocker and the right kind of help.